At this time, it strikes me that we have an opportunity to look at our lives and our businesses in a new way and maybe get creative about what the future can bring. So, I thought it would be good to talk about creativity and get some techniques and advice from my guest this week, BAFTA award-winning comedy writer and creativity expert, Tim Reid.
Tim Reid is a multiple award-winning comedy writer, best known for co-creating and co-writing the BAFTA winning sitcom, CAR SHARE.
As well as winning the BAFTA for Best Scripted Comedy, CAR SHARE also won Best Original Programme at the Broadcast Awards, 2016; Most Popular Comedy Series at the National Television Awards, 2016; and Best TV Entertainment Programme at the Television and Radio Industries Club Awards.
In addition to being a successful comedy writer, Tim is a world class innovation expert, and he’s passionate about combining these two skills to help businesses become as creative as comedians. Tim has worked for some of the worlds most creative organisations, including global ad agencies, innovation consultancies and the BBC. He’s helped clients from beer brands to broadcasters, confectioners to condom makers reimagine the future and re-invent their businesses.
Tim is quite possibly unique in the world of advertising having worked in every discipline available in an ad agency. He started his career as an adman at J Walter Thompson as a Media Planner, before moving to McCann Erickson as an Account Director, then Strategic Planner, and finally as an award-winning Copywriter. Tim’s unwillingness to be boxed in by a job title or discipline reflects his approach to creativity, and his ethos in inspiring creative thinking in others.
From his unique position as both a successful innovation consultant and comedy writer, Tim has drawn together a practical guide to applying the trade secrets used by top creative professionals, comedians and writers.
During the process of writing, developing, and filming a major sitcom for BBC One, Tim learned first-hand how many of the same tools and techniques of creativity and idea generation are used by writers, comedians and commercial innovators alike.
As well as sharing these ‘trade secrets’ through his keynote speeches, Tim continues to coach companies in innovation and is currently working on new sitcom formats and screenplay scripts.
Tim is a master at keeping audiences actively engaged and positively energised. Whether it’s getting people on their feet and playfully interacting or switching on different parts of their brains through quick mental exercises, Tim can make sure your audience is alive, alert and full of energy throughout your event.
Recorded on: 29th April 2020
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