Alison Edgar MBE

Alison Edgar is known as ‘The Entrepreneur’s Godmother’ to Dragon’s Den and Apprentice Winners.  She’s written two best-selling books Secrets of Successful Sales and SMASH IT! The Art of Getting What YOU Want, which discuss why everything we do is a sale. She’s worked with some of the biggest names in business such as SkyBet, Discovery Channel and EasyJet teaching them her intrapreneurship methodology, helping them to encourage entrepreneurial thinking within their organisations and now she’s here to discuss the importance of sales.

Alison shares the link between sales and intrapreneurship, the key components to a sales process, how everything we do is a sale and why DISC and behaviours are so important in organisations especially in relation to sales.

Recorded on: 19th October 2021

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