How to get listed and booked (more often) by Speaker Bureaus

As a speaker, at some point you will consider working with Speaker Bureaus to help you grow your fees and your business.  Speaker Bureaus can not only get you higher fees, but they can also get you booked by the right clients and take the admin off your shoulders.  When the relationship works your business will really fly.

Sounds great, but how do you make it happen?  If you can say yes to one or more of the following, this seminar is for you:

  • You don’t know which bureaus you should/should not be working with.
  • You don’t know how to apply to bureaus and what they are looking for.
  • You’ve been rejected or ignored when applying to bureaus.
  • You’re not sure whether you need a bureau, a manager or an agent.
  • You are listed with bureaus but have had little or no business from them.

In our Speaker Bureau Seminar we will cover:

The different types of Bureaus

All bureaus are different, there are several different types, serving different needs. I’ll show you where to find them and how you can find out if they are a good fit FOR YOU.

We’ll also look at the difference between a bureau, an agent and a manager

And most importantly how to choose your bureau partner(s)

How Speaker Bureaus work

Once you understand how speaker bureaus work it’s so much easier to work with them and build a long-term mutually successful relationship.  We will look at:

  • How speaker bureaus choose the speakers they add to their rosters.
  • What bureaus look for from their speakers.
  • What commissions bureaus take; do they charge you to list you and should you do showcases?
  • How bureaus work with clients (corporates, meeting planners etc).
  • What motivates bureau agents.

How to get listed with Speaker Bureaus

The big mistakes to avoid.

  • What you need to have in place to be considered "Speaker Bureau Ready".
  • Exactly what information to send and how to present it.
  • When and if you should ever work exclusively with a bureau.

You’re on the roster – now what?

  • How to stay connected and front of mind without pestering.
  • How to get booked once you’re on the roster (it’s not guaranteed).
  • How to get booked more often once you are being booked.
  • How to grow your business in partnership with your bureau colleagues.


The takeaways from this Seminar are:

  • An understanding of how Speaker Bureaus work.
  • Clarity on how to select the Bureaus to work with.
  • 3 strategies to help you get bureaus' attention.
  • How to build your relationship and get booked more often.
  • Our "Speaker Bureau Ready" checklist so that you can ensure you are totally prepared.

Date: Wednesday 9th February 2022

Online with Zoom

Time: 9:30 - 13:00 (GMT)

Price: GBP 297 plus VAT

"Just want to thank you for a wonderful workshop today. It was full of useful ideas and inspiring. It made me realise that I am speaker ready for specialist bureaus and I have experience and expertise that they can make money from." Jacqui Harper, Business Coach

" Maria's little black book is one of the most sought after in the industry, opening up a world of opportunity and possibility to speakers keen to fast track their way to success." Peter Cross, Consumer Expert, Retail Consultant, Change maker, Communicator and Speaker

"Working with Maria Franzoni was a memorable experience answering professionally all my questions related to dealing with speakers bureaus , how and when to approach them on top of the style and pace to build a solid relationship with them. Finally Maria introduced me to 3 leading Bureaus in Europe that I ended up signing with them. If you're looking to accelerate your speaking  career, there is only one Name to Consider..... MARIA FRANZONI." Maher Mehzer, Innovation Expert

"Thank you so much for such a fantastic workshop! I so appreciate you both sharing your expertise and insights. There were many valuable key takeaways. You’ve transformed my feelings from anxiety over where to even start with speaker bureaus to excitement and knowing exactly how to prepare to approach the right bureau (when I’m ready)." Sarah Whyte, Emotional Resilience & Well Being Speaker

What are most speakers missing that corporate clients look for? A killer showreel.

In my free guide to showreels that get you booked, I share with you the seven key elements to consider when making your showreel, and professional editing is only one of them!

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