Roger Fisk worked both Obama campaigns, starting in January 2007 as Director of Special Events, a position that would take him through 30 states with Barack Obama. Along the way he helped revolutionise how data is gathered and used, how old tools like TV and radio are harmonised for maximum effect with social media, and went on to serve in both Inaugurations, both Administrations, and the President’s re-election.
He says “The Obama campaigns are like 10 years of a corporation distilled into 18 months. In those few months the campaign is born, learns how to walk then gallop, then blossoms into a billion-dollar corporation that must reach out to 130 million people all in less than 2 years. It is marketing, social media, communications and branding all happening at once and all happening at light speed.”